Most of us are not large resource-rich marketing departments or advertising firms with social media command centers. A quick search on how to succeed at social media will quickly throw you in the weeds for any individual social network. Let’s make this easy. There are three things you need to do to thrive in the social space.
Post quality content. You’ve heard it before, “content is king.” Heck, Bill Gates called it in 1996 when he said “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” If your content is bad, no one is going to pay attention to you. Your communication strategy will determine the purpose behind your content, but no matter what the content is aiming for, it has to be good.
Be regular and consistent. Are you posting once a week? Fail. Are you posting twice a day, but most of your content is crap? Fail. Take your quality content and post regularly. Keep posting, and every now and again you’ll hit gold and something will go viral. I would suggest coming up with some sort of editorial calendar, so that you’re more purposeful with your content. It also forces you to fill all of that empty space!
Engage. Always post with the intention of driving some sort of engagement with your content. Ask people to share. Ask people to vote. Ask people to comment or offer an opinion. The more engagement your post gets, the more people will see the post, and so on and so on.