The 2 things you’ll need for your next website

About six years ago we decided our website at work needed a major overhaul. We did what I imagine a lot of small companies do, we took the information from the old website and basically repackaged it. And it was fine. The website looked great. Everyone was happy. The real question should have been, is this website accomplishing what we need it to accomplish?

Here we are, six years later, and a website redesign is pending. How are we going to go about this? First, we’re going to need better research about how our current website is functioning. How many people are visiting the site? How long are they staying? What are they visiting?

With that information, we can start asking ourselves what we want people to be doing on the website. This is where the core model comes in. Are Halland introduced the cored model in 2007. The idea is that we start with two questions:

  • What do we want, as an organization?
  • What do users want?

You want to be in the red part. Red=success.

Where the two meet (imagine a Venn diagram) is where we put a lot of our focus. This is, after all, where we will get the most bang for our buck.


We have started the redesign process, yet, but I would venture to guess that we’ll discover a lot of our current content is not necessary, and that we are missing content that could have a big effect on our and users’ needs and goals.


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