UA knows when, where, how fast, and how far I’m running. Creepy or awesome?
Under Armour, the sports apparel brand headquartered in Baltimore, acquired fitness tracking app MapMyFitness in late 2013. In 2015, UA bought nutrition and diet app MyFitnessPal and personal trainer app Endomondo. This means that that UA could potentially have access to a variety of health and fitness related data, like your height, weight, diet, activity levels, types of activities, and more. What can the company do with this information?
I google imaged "scale 167 lbs." Holy crap, Internet- is there nothing you can't do?
I stepped on the scale this morning, and it read 167 lbs. That’s 15 pounds less than when I started my completely reasonable and moderate fitness and diet plan last fall. I feel closer to where I should be, weight-wise, and I’m no longer stretching the limits of certain items in my wardrobe.
Here’s the thing. I’m not big into exercise. I was in the best shape of my life a few years back, when I was rowing every day. It was great. Rowing is a team sport, there’s competition, and you’re out on the water almost every day. What’s not to love? Unfortunately, the sweet deal we had worked out with the rowing club fell apart, and the lunchtime group stopped rowing. They asked me if I would like to start doing CrossFit with them? Umm… no. Exercise for the sake of exercise, especially when painful, is not my thing. Continue reading