About six years ago we decided our website at work needed a major overhaul. We did what I imagine a lot of small companies do, we took the information from the old website and basically repackaged it. And it was fine. The website looked great. Everyone was happy. The real question should have been, is this website accomplishing what we need it to accomplish?
Here we are, six years later, and a website redesign is pending. How are we going to go about this? First, we’re going to need better research about how our current website is functioning. How many people are visiting the site? How long are they staying? What are they visiting? Continue reading